Our Team

Nate Friedman

Nate is the Managing Partner of Mantaro Partners with over 10 years of Amazon and eCommerce experience. He has built his own successful eCommerce businesses and now helps manufacturer’s do the same.

Prior to Mantaro Partners, Nate was a founder and CEO of a venture backed technology company and a technology strategist for a large pharmaceutical company.

Nate has an MBA from Carnegie Mellon and lives in Connecticut with his wife and two young children.

Jeff Lynch

Jeff  works closely with clients to implement effective strategies to optimize eCommerce sales and financial performance.  In addition, Jeff oversees the firm’s Finance and Accounting functions.

Prior to Mantaro Partners, Jeff spent 20 years in the financial services industry as an investment banker where he was responsible for structuring and implementing financing and risk management solutions for large cap US retailers.

Jeff has a degree in Economics from Princeton University and a MBA from Carnegie Mellon University.   Jeff and his wife live in Los Angeles.

Rachel Sones

Rachel is an experienced marketing director skilled at building, growing and running worldwide marketing departments, programs and sales channels in the e-commerce, manufacturing, consumer/retail, high-tech and other industry segments.  

Prior to Mantaro Partners, Rachel worked in both large companies and start-up settings working with clients such as Black & Decker, OXO, Ford, Mattel, 3M, FedEx, IBM, Sony and The Boston Celtics.  

Rachel has an MBA from Bentley University and a B.A. in Business from the University of Massachusetts, Amherst. Rachel lives outside of Boston with her husband and two sons.